This week, we’re joined by Matt Clifton, CEO of Product Earth and founder of Marketing Agency, Milk & Amber.
In this episode, we explore the biggest marketing and advertising challenges within the cannabis space, the importance of brand building, and how to target cannabis consumers.
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With 22 years of sales and marketing experience, spanning a variety of media disciplines, Matt was fortunate to have been one of the original international employees at Facebook, where he spent 12 years honing his unique skill set. Having headed up Facebook product marketing for SMBs across EMEA, Matt built an affinity for not only growing businesses, but also working at scale. By bringing together this knowledge with his passion for cannabis and his commitment to a customer first approach, he looks forward to helping companies navigate the complex and highly regulated world of cannabis marketing and beyond.
This isn’t a narcotic in the sense that you should be running for the hills, this is a drug that can help people. You can build things out of it, you can save the environment with hemp plastics, there are so many opportunities. 05:23
You don’t have to be doing paid media to be doing successful marketing on social 29:43
Instagram and Facebook are constantly trying to find ways of stopping people from talking about cannabis 27:11
Finding the cannabis consumer… in terms of media and marketing is actually quite complicated 34:20
Grab a ticket to Product Earth Expo 2021 from August 20-22: https://www.eventbrite.co.uk/e/product-earth-2021-tickets-120007378299?aff=ebdssbeac
Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthew-clifton-5b171b14/
Follow Product Earth on LinkedIn: https://www.linkedin.com/company/20057712/
Follow Milk & Amber on LinkedIn: https://www.linkedin.com/company/milkandamber/