In our latest episode, we’re joined by Emma Chasen, Cannabis Educator & Industry Consultant at US based Eminent Consulting.
Listen in as we explore approaches to cannabis education, how the cannabis community has misused cannabis terminology over time, and taxonomy in relation to cannabis.
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About Emma Chasen
Emma Chasen has a mission to educate people on the science behind cannabis, so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training and craft industry development for cannabis industry professionals and businesses. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling and newly emerging cannabis businesses with business organisation, and sets them up for success in both the competitive medical and adult use markets.
‘The mentality of the green rush is not a sustainable business model’ 06:25
‘You do need to have a more craft mindset if you want to achieve immunity to the inevitable market crash that will come in many states’ 07:22